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Mobile operators are able to provide their customers with much-needed functionality, which expands the versatility of their phone service. Advantages mobile operators can count on:
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Customer stickiness (reduced churn) since bank accounts are linked to the SIM provided by the mobile operator |
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Incremental usage of mobile phones resulting in increased revenue |
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Saving on billing and collection costs for post-paid payments and distribution costs of pre-paid, recharge coupons |
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Introduction of a host of new customer services |
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